ACCREDITED WEALTH MANAGEMENT ADVISOR℠

CERTIFIED FINANCIAL PLANNER™

CERTIFIED INVESTMENT MANAGEMENT ANALYST^®

As founder and Managing Partner, William leads our wealth management team at PWM. In addition to overseeing the financial planning and investment management operations, he acts as the chief compliance officer and sets the strategic direction for the firm. Prior to launching PWM in 2008, William worked as Vice President at Westminster Financial for 3 years after spending 6 years at the Northwestern Mutual Financial Network.

William graduated from the Rochester Institute of Technology with a finance degree. An active alumnus, he has served in many positions within the Saunders College of Business and the Institute at large.  A strong advocate for the power of personal improvement through education, William established the Prentice Family Endowed Scholarship for first-generation college students at RIT in 2010. This scholarship is intended to perpetually honor his parents, Charles and Judith Prentice for their commitment to his education and to support those in need as they strive to create a better life for their children through personal improvement.

Shawn brings significant financial markets experience to PWM from his many years in investment management, institutional equity research and asset custody and administration.  He now looks to further broaden this experience by working with advisers and clients managing asset allocation models and equity/hybrid portfolio baskets as part of a well-defined wealth management strategy.  He earned his  Bachelor of Science degree in Business Administration and Finance from John Carroll University in Ohio and held previous positions at Wachovia Securities and Adams, Harkness & Hill, Inc. Most recently, he was a seasoned analyst on BlackRock's Small to Mid Value Team in Boston.  An Auburn, New York native, he now resides in Westborough, Massachusetts with his family.

CERTIFIED FINANCIAL PLANNER™

CHARTERED FINANCIAL ANALYST^®

ENROLLED AGENT

CERTIFIED DIVORCE FINANCIAL ANALYST™

Anthony strives to add value to the client - advisor relationship in four key areas; investment management, client service, tax preparation and financial planning. Anthony began his career in the wealth management industry in 2001 after graduating from the University of Dayton with a degree in finance. He attained a breadth of experience from managing the operations of large multi-national firms with branches in Syracuse and Rochester, to being a portfolio manager for a local boutique firm. He continues to pursue significant professional advancement, attaining his Certified Financial Planner (CFP®) certification in 2022, becoming a Chartered Financial Analyst (CFA^®) charter holder in 2014, an Enrolled Agent with the IRS in 2018 and a Certified Divorce Financial Analyst^TM  in 2020.  He currently holds Series 7 and 66 licenses and is registered in the states of New York and Florida.  A Rochester native, Anthony now resides with his wife and two sons in Ontario, New York.

Driven by her dedication to client engagement, Umbereen is committed to providing exceptional service and innovative solutions. As a Wealth Planner, her goal is to ensure that every client receives personalized, effective financial guidance tailored to their unique needs.  With a diverse background spanning various roles in Consumer Packaged Goods (CPG) and Business-to-Consumer (B2C) companies, Umbereen brings a wealth of knowledge and a high level of proficiency to this role. She has successfully collaborated with both small business and large corporate management teams, giving her a unique perspective on the personal and professional variables that impact financial planning. Umbereen holds a BA in Economics from Cornell University and a dual MBA/MIB degree from the Katz Graduate School of Business at the University of Pittsburgh. She is Series 65 licensed and continues to pursue additional certification. Her extensive education and varied experience fully equip her to navigate the complexities of financial planning with precision and care. Originally from the Corning, NY area, she spent time in Andover, Massachusetts and Pittsburgh, Pennsylvania and has returned to NY, living in Webster for the last 21 years. She has three amazing children; sons 22 & 15 and a daughter, age 19, though the main dependent in her life currently is Paul, her 10 year old cat.  In her spare time, she enjoys rowing, reading and yoga. 

CERTIFIED FINANCIAL PLANNER™

CHARTERED LIFE UNDERWRITER^®

As an experienced financial advisor and Certified Financial Planner™ , Doug's primary focus is on delivering tangible and measurable results to his clients. He graduated from Babson College in Wellesley Massachusetts and was previously a Partner at Commonwealth Financial Group. Here's what you can expect when working with Doug: 

• A thorough analysis of your unique situation and goals.
• Tailored strategies to help you achieve your long term objectives.
• Customized investment portfolios optimizing tax efficiency, risk mitigation, college savings and retirement income.
• Behavioral coaching to avoid impulsive actions that may harm your long term plans.
• Estate planning including wills, trusts and beneficiary designations.
• Peace of mind and support during life's challenges.

Amanda supervises trading and operations management for our firm and brings a depth of resources and years of industry experience, gained from her prior position as Advisory Services Supervisor at Cadaret, Grant & Co., Inc.  Additionally, she provides oversight and support to KbC's investment operations, including compliance, execution, review and collaboration for the portfolio management teams.  Amanda earned her B.S in Business Administration from the State University of New York at Oswego.  She currently resides in Minoa, New York with her family.

FINANCIAL PARAPLANNER QUALIFIED PROFESSIONAL^TM 

Kerrin provides highly specialized client support and account  services as part of the administrative team, reinforced  by her Financial Paraplanner Qualified Professional^TM certification.  Additionally, she  is a licensed Notary Public in the state of New York. Previously, she was employed at KeyBank and AT&T Mobility.  Kerrin earned her Associates degree from Bristol Community College and is originally from New Bedford, Massachusetts. She currently resides in Greece, NY with her family which includes her husband David, children Samantha, Hunter and Cooper and Goldendoodle Poppy. In her spare time, she loves planning activities for the kids, traveling, and reading.

Maddy enjoys working closely with clients and is deeply committed to facilitating successful outcomes as part of the administrative and tax preparation  teams.  She brings significant  analytical and interpersonal skills attained from her prior position at ESL as a Relationship Banker and holds dual major BA degrees in economics and health, behavior and society, with a minor in women's studies from the University of Rochester.  Maddy was born and raised in Rochester, and currently resides in Fairport where she enjoys taking nature walks and dining out at her favorite restaurants.  Her special interests are landscape painting, puzzles and yoga/meditation.

Alexandria elevates our administrative team with a wealth of experience and interpersonal skills gained from her prior position as a recruiter at AP Professionals.  In her former role, she matched and placed qualified candidates in the fields of finance, accounting and human resources.  She also has a background in managing payroll operations for contract employees. Alex attained her Bachelor of Science degree in business management from St. John Fisher University and grew up in the Seneca Falls area.  She currently resides in Rochester with her fiancé and three cats.  Outside of work, she enjoys reading, going for walks and Orange Theory workout classes.

Kaitlyn is a dedicated and detail-oriented professional ensuring seamless client experiences as part of our administration team.  She honed her engagement, development and relationship building skills as the HR Operations Coordinator at her prior employer, FIFCO USA/Genesee Brewery. She attained her BS in business administration from the University of North Carolina at Greensboro. Kaitlyn grew up in New York Mills, near Utica and lived in Charlotte, NC for four years.  She currently resides in Webster with her fiancé, their dog Teddy and many tropical fish.  In her spare time, Kaitlyn enjoys staying active, crochet and knitting, reading, gardening and natural eating and healing.

Connie is responsible for the branding and design of our internal and external marketing materials, client communications and social media presence. She also organizes and oversees client events and manages the content and design of our website.  Prior to joining PWM in 2010, Connie was employed at Northwestern Mutual Financial Network as Compliance Coordinator.  She received her Bachelor of Arts in fine arts, with a minor in museum studies from the State University of New York at Oswego and resides in Fairport with her family.  In her time outside of work she enjoys hiking, gardening and home improvement projects on her 150 year old village home.